Pakistani brand named ‘Olivia’ was telecasted mainly during HBL PSL this year (2018).This ad by Olivia featuring Kareena Kapoor Khan was a replica of the BBlunt Salon Secret advertisement that was released in India in August 2016.The only change in the advertisements film. was the product pack in the hands of the brand ambassador.
What is really surprising is how on earth did Kareena Kapoor Khan agree on doing the exact copy of BBlunt Salon Secret for Olivia.
or DID OLIVIA TAKE THE BBLUNT SALON SECRET ADVERTISEMENT FEATURING KAREENA KAPOOR AND EDIT IT WITH THE BOX OF THEIR PRODUCT?
Campaign India reports that, this was not the first instance Olivia made a transgression. In the past, the Pakistani brand had also run a two-film campaign featuring Malaika Arora. Both the films were a ‘copy-paste’ of ads that had been created for Streax, a hair colorant brand from the Mumbai-based Hygienic Research Institute (HRI). One of the films replaced the walnut visuals in the Streax ad (watch below) with product visuals of Olivia. Post the furore over the B-Blunt Kareena Kapoor Khan films that incurred the wrath of Mumbai’s Godrej Group, the brand custodians of Olivia, Karachi-based Maskatiya Industries have pulled out the Malaika Arora films off their brand’s website for now.
Campaign India has shared the film details with the brand managers of Streax and Arora’s managers. HRI comments were unavailable at the time of publishing the story.