Huda Kattan of Huda Beauty Expands her Empire in Asia
Huda is not just an ordinary make up brand – it is run by a self-made brown woman, and the products that are created by the brand are for every skin type, whether brown, black or white. “We don’t want to be just a big brand. We want to be the biggest brand” says Huda Kattan.
Recently in Pakistan Huda Beauty and Kayali were launched & it was all done by none other than Allure.
We could see Maheen Khan, Behroze Sabsvari and wife Safinaz, Hajra Yamin, MNA Ghazala Saifi, Raza Talish, Bloggers The Aly Sisters and Sasha Raja. Various socialites and prominent members of Karachi’s business community, All under one roof.
This is a big move for Pakistan’s make up industry and therefore necessitates celebration. The majority of imported makeup in Pakistan comes from back channels, and is usually smuggled in.Young people do not have many official avenues to purchase international makeup brands, and usually resort to Facebook groups for their purchases. These groups are typically very unreliable as the majority of these brands are farces and copies of the original brands. The copies are made up of harmful chemicals, detrimental to your skin.
Allure Beauty has identified this very important gap in the Pakistani beauty market and with its’ official launch of these prestigious makeup brands in Pakistan, encourages other beauty brands to foray into Pakistani markets.
In a year like 2020, where globalization rapidly came to a halt due to the coronavirus pandemic, this is great news!
Huda Beauty’s Beginnings: From Blog to Brand: This social media influencer-turned-entrepreneur built a $1.2 billion beauty brand that’s one of the hottest acquisition targets in the industry. Huda Kattan was born on October 2, 1983 in Oklahoma City, three years after her parents relocated to the United States from Iraq. Her family moved around a lot, and by the time she graduated from the University of Michigan-Dearborn in 2008, Kattan had also lived in Cookeville, Tennessee (where she spent her younger years) and Dartmouth, Massachusetts (where she attended high school, worked part-time at Dunkin’ Donuts and met husband Chris Goncalo).
